Best 300 Google AdWords Interview Questions & Answers 2022

Janardhan SEO

What is PPC?

PPC Stands for Pay per click, it is an advertising model used to Get traffic, sales, Awareness, and App installs to Brands in which a Brand pays a publisher when their ad is clicked.

What is CPC?

CPC Stands for Cost per click, it is an advertising revenue model that Brand Pays an amount when a user clicks on an ad. Brands will pay bills based on the number of times visitors click only.

What is CPM?

CPM stands for cost per mile or Cost per 1000 impressions. Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears.

What is ROAS?

ROAS stands for return on ad spend—it is one of the Ad metrics that measures the amount of revenue your business earns for each dollar it spends on advertising.

What is CPI in Google Ads?

CPI Stands for Cost per install, it is one of the bidding strategies available in App Campaigns that allows advertisers to decide how much money they wanted to pay to google ad network when a user installed their app through Google ads.

What is CTR?

CTR Stands for Click through rate, it shows how often a user clicks on your ad once they see it. CTR calculates on the basis of how many clicks are received by impressions received.

What is a Campaign in Google Ads?

A campaign is one of the Marketing approaches that allows advertisers to promote their products or services on Google's network of search results, websites, videos, mobile apps, maps and Discovery network.

What is a Performance Planner in Google Ads?

A Performance Planner is a sub tool available in Google Ad network that Allows advertisers to create plans for their advertising spend and assess how changes to campaigns might affect key metrics and overall performance. Meaning that it helps as an Ad forecasting tool to understand your campaigns.

What is the Keyword Planner Tool in Google Ads?

A Keyword Planner is a sub tool inside Google Ad Network that helps advertisers to perform research on your Search campaigns. Meaning that using this Tool you are able to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

What is a Reach Planner in Google Ads?

A Reach planner is a campaign planning tool designed to accurately plan for reach-based video campaigns across YouTube and video partners sites and apps.

What are Negative Keywords in Google Ads?

Negative Keywords are the Keywords which you don’t want to run your search ads. Meaning that these are the type of keywords that prevent your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase.

What are Conversions in Google Ads?

A Conversion is a KPI in Google Ads that indicates the number of actions users are taking with your ads. These are the actions that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you've defined as valuable to your business.

Types of Campaigns Available in Google Ads?

There are a Total 8 Campaign Types Available in Google Ads such as,

  • Sales Campaign
  • Leads
  • Website Traffic
  • Product and Brand Consideration
  • Brand Awareness and Reach
  • App Promotion
  • Local Store visit and Promotions
  • Campaign without Goal Guidance

What is Campaign Objective in Google Ads?

Campaign Object is also known as Goals that refer to what is the ultimate goal you as an Advertiser wanted to achieve by running campaigns on Google Ad network.

What is Website Traffic Goal in Google Ads?

Website Traffic campaign is one of the Objectives in Google Ads that aims to drive relevant customers to your business website.

What is Campaign Type?

A campaign Type is an ad placement network that aims to help advertisers to decide on where they want to place the ads.

Types of Campaign Types Available in Google Ads?

There are a total 6 Standard Campaign Types available in Google Ads such as,

  • Search
  • Performance Max
  • Display
  • Shopping
  • Video
  • Discovery

What is Search Campaign Type?

A Search Campaign is one of the Campaign Types Available in Google Ad networks which allows advertisers to place their ads in Search Results such as on the top of SERP.

What is the Performance Max Campaign type?

A performance Max Campaign type is one of the Campaign types available in Google Ads which allow advertisers to find conversions where and when they happen with the help of automation and it uses your goals to find potential customers, including new ones, across all Google networks.

What is the Display Campaign type?

A Display Campaign is one of the Campaign Types Available in Google Ad networks which allows advertisers to place their ads in Google Adsense partnership sites. Google has over 3million partnership sites to place your ad.

What is the Shopping Campaign type?

A Shopping Campaign is one of the Campaign Types Available in Google Ad networks which allows advertisers to place their ads in Google Shopping Feed i. e on the top of the SERP Shopping feed.

What is the Video Campaign type?

A video Campaign is one of the Campaign Types Available in Google Ad networks which allows advertisers to place their ads in Youtube and other connected TVs.

What is the Discovery Campaign type?

A Discovery Campaign is one of the Campaign Types Available in Google Ad networks which allows advertisers to place their ads that appear in Google's feeds on the YouTube app, the Google app, and the Gmail app.

What is Campaign Name?

Campaign name is the Name of your ad campaign you wish to make live.

What is the Daily Budget?

A Daily Budget is the Amount how much you wanted to spend on the Campaign.

What is Bidding in Google Ads?

Bidding represents the amount of money you are willing to spend for a specific action a user is going to take.

Types of Bidding Strategies in Google Ads?

There are two Types of Bidding Strategies available in Google Ads such as,

  • Automated Bidding Strategy
  • Manual Bidding Strategies

What is Automated Bidding Strategy in Google Ads?

Automatic is one of the bid strategies in google ads that automatically sets bids for your ads based on that ad's likelihood to result in a click or conversion.

What is a Manual Bidding Strategy?

Manual is one of the bid strategies in google ads that advertiser has to set bids manually for their ads based on that ad's likelihood to result in a click or conversion.

Types of Automated Bidding Strategies in Google Ads?

There are a total 4 Bidding strategies available in Automated bidding such as,

  • Maximize clicks
  • Maximize conversion
  • Maximize conversion value
  • Target Impression share

What is the Maximize click bid strategy?

Maximize click bid strategy helps to get maximum clicks with your allocated budgets

What is the Maximize Conversion bid strategy?

Maximize click bid strategy helps to get maximum Conversions with your allocated budgets.

What is the Maximize Conversion Value strategy?

Maximize click bid strategy helps to get maximum Conversions value with your allocated budgets.

What is the Maximize Target Impression Share strategy?

Target impression share" automatically sets your bids to increase your ads' chances of appearing in the search page area you select.

Note: The strategy you select here will be applied to this campaign only.

What is Target CPA?

CPA Stands for cost per Acquisition, meaning that what is the cost you wanted to pay to google ads when one acquisition is happening via Google ads.

What is Ad Rotation?

Ad Rotation is one of the Campaign boosting methods which helps advertisers to choose from Best performing ads boosting or Rotate ads indefinitely. If we choose best performing ads that are expected to get more clicks or conversions which is Recommended for most advertisers.

What are Locations in Google Ads?

A location is an targeting option available in Google ad network which helps advertisers to target people based on the location. If you want to target people based on the location you can opt for the location by entering the name of the location such as country, state, city and Pincode.

What are Languages in Google Ads?

A Language is an targeting option available in Google ad network which helps advertisers to target people based on the Language they speak.

What are Dynamic Search Ads?

Dynamic Search Ads also known as DSA ads that helps advertisers to target relevant searches automatically based on your website, then use headlines automatically customized to people's actual searches.

What are Start Dates and End Dates?

Start and End dates are the Dates from when to when you wanted to Run the campaign on Google Ad network.

What are Ad Schedules?

Ad Schedules are the Scheduling options available in google ads that help advertisers to schedule from What time to what time an ad should Run and when it should auto turn off on any specific day.

What is Campaign URL?

A Campaign URL is a Trackable URL That Helps you to track the data in your Google Analytics Dashboard or any other dashboards.

Example of Campaign URL:
{lpurl}?utm_source=google-ads&utm_campaign={_campaignname}&utm_agid={adgroupid}&utm_term={keyword}&creative={creative}&device={device}&placement={placement}

What is a Tracking Template?

Tracking template is the URL you want the ad click to go to for tracking.

Explain About keyword matching options?

There are a Total of 3 Keyword Match Types Available in Google Ads Such as,

  • Broad Match Keywords
  • Phrase match Keywords
  • Exact Match Keywords

What are Broad Match Keywords?

A Broad Match keyword is an option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics.
Note: Ads May show on searches that is related to your Keyword

What are Phrase Match Keywords?

Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate.
Note: Ads May show on searches that include meaning of your Keyword

What are Exact Match Keywords?

An Exact Match keyword is a Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on.
Note: Ads May show on searches that are the same meaning as your Keyword.

What is Final URL?

A final URL is the URL that people can navigate after Engaging with your ad. It should match what your ad promotes.

What is Display Path?

A display Path is the URL that displays next the Banner of your Ad.

What are Headlines and Explain?

Headlines appear at the top of your ad and can be up to 30 characters.

How Many Headlines we can use and Character Limits we can use?

There are a total 15 Headlines we can use depending on our requirement and we need to input 30 characters in the Headline.

What are Description and Explain?

Your ad's description appears below the display URL and can be up to 90 characters.

What is Extension and Explain Types of Extension?

Extensions are the additional information of your ad, giving people more reasons to choose your business These may increase an ad's clickthrough rate.

Explain the Types of Ad Extensions Available in Google Ads?

There are a Total 8 Ad Extensions are Available in Google Ads such as,

  • Sitelink Extension
  • Callout Extension
  • Call Extension
  • App Extension
  • Structured Snippet Extensions
  • Lead form Extensions
  • Price Extensions
  • Promotion Extensions

What is Sitelink Extension?

Sitelink extensions are the extensions that take users to specific pages on your site. Meaning that you can add related pages of your site as sitelinks. When someone clicks or taps on your links, they go directly to what they want to know or buy.

What is Callout Extension?

A Callouts Extension is an Extension that enables advertisers to add more text to your ad to spotlight free shipping, discounts, price matching and more. Callout extensions are similar to sitelinks, but without the links.

What is Call Extension?

Call extensions is an extension that Enables advertisers to add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions appear, people can tap or click a button to call your business directly.

What is App Extension?

App extensions is an Extension That allows advertisers to link to your mobile or tablet app from your text ads. People click either on your ad headline to go to your site, or on the link to your app.

What are Structured snippets extensions?

Structured snippets are the extensions Enable Advertisers to highlight specific aspects of your products and services. This Ad extension can increase ad performance by giving people more reasons to click.

What are leadform Extensions?

Lead form extensions are aimed to generate leads by letting people submit their information in a form directly in your ad. Meaning that users don’t need to go to your site to fill the Form they are able to fill the details in the form after clicking on the ad in search results.

What are Price Extensions?

Price Extensions are the extensions that enable advertisers to display your products or services, along with their corresponding prices, to searchers.

What are Promotion extensions?

Promotion extensions are the extensions that can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer.

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